In addition to sponsorships from Bud Light, Tampax, Charlotte Tilbury, MAC Cosmetics, Mugler, and Kate Spade, transgender TikTok character Dylan Mulvaney just nabbed a new patronage from Nike.

Mulvaney, a biological male who identifies as a transgender lady, is not marketing Nike sneakers or sweatshirts. Rather, with the tiny and breastless physique of a lanky teenage boy, Mulvaney was selected by Nike to promote a sports bra and leggings.

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Mulvaney underwent “facial feminizing” surgery and has evidently been on some set of cross-sex hormones but lacks any discernible decolletage or derriere. Ignoring the notion of corporate America embracing transgenderism in its marketing as a moral prerogative, is not it a bit wealthy that soon after a decade of “body positivity,” Nike chooses to promote a sports bra, one thing with a demonstrable, utilitarian worth, on an individual with no breasts at all?

There is a purpose for sports bras. The typical lady in America rocks a 34DD, and realistically, something a C-cup or bigger will swing, shimmy, and shake on the tennis court or the operating track. If TikTok advertisements serve any objective other than assisting Chinese leader Xi Jinping surveil us, shouldn’t it be for ladies to see how a deceptively cute-seeking sports bra basically aids cleavage cleave to the physique?

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For years now, style media outlets have attempted to spin the narrative that major curves are out and the heroin chic of the 1990s is back in. But for years now, women’s bodies (the organic ones, not the Hollywood double-zeros fueled by Ozempic and laser lip) have refused to comply. So style may perhaps gradually be discovering a option. Rather than lobby the Barbara Palvins and Ashley Grahams of the lookbooks to promote a much better sports bra for your bust, why not just come across a individual who appears like (and successfully is) a prepubescent mannequin? Not only does the style sector get woke points for embracing the effete bring about de jour, but it also does not want to pretend that it has moved previous its obsession with anorexia and nightly eight-balls of cocaine.

This impact, of course, only goes one particular way. I will be shocked to see a biologically female model marketing a jockstrap any time quickly, since corporate America agrees on one particular old-college adage: (Biological) boys do it much better.