Deepfakes have become increasingly prevalent in today’s society, as technology continues to advance. These manipulated videos, audio, or images are designed to make people appear to be saying or doing things that they never actually did, or to place them in locations they have never been. Many deepfakes involve the superimposition of celebrities’ faces onto the bodies of other individuals. These creations are often used for scams or to harm the reputations of public figures.
Governments around the world are becoming increasingly concerned about the proliferation of deepfakes and are searching for ways to combat them. In the United States, the Federal Communications Commission (FCC) has recently issued a ban on companies using AI-generated voices in robocalls. This decision came after the FCC ordered a company to stop using an audio deepfake of President Joe Biden in a robocall to New Hampshire residents. The deepfake in question was a voice that sounded like Biden encouraging residents to stay home during the state’s presidential primary.
While some states in the US have implemented laws specifically targeting deepfake pornography, there is currently no federal law that addresses deepfakes in a broader sense. This inconsistency in legislation makes it challenging for victims to hold creators of deepfakes accountable. In the European Union, a proposed AI Act would require platforms to label deepfakes as such, acknowledging the need for greater transparency and regulation. As technology continues to evolve, the battle against deepfakes is expected to remain an ongoing challenge.