Chili’s Burger Bonanza: A Taste Test Reveals the Best and Worst Offerings on Their Menu

Chili’s has recently experienced a surge in popularity due to the success of their Triple Dipper and the launch of their Big Smasher burger. The chain has been focusing on new menu items and advertising campaigns to improve their brand awareness and increase traffic, which seems to be paying off. In fact, CEO Kevin Hochman of Brinker International, Chili’s parent company, reported a 3.5% increase in same-store sales in the third quarter, outperforming competitors in the casual dining industry.

One of the factors contributing to this success is Chili’s return to television advertising and the launch of their value-focused Big Smasher burger, similar to McDonald’s Big Mac. With burgers being a lucrative sector in the restaurant industry, Chili’s and other casual dining chains are capitalizing on this trend. Executives at Chili’s are highlighting their “core four” menu items, which include burgers, fajitas, Chicken Crispers, and margaritas, with an emphasis on providing value to customers.

In order to evaluate the taste and value of Chili’s burgers for ourselves, we decided to conduct a taste test. We sampled all the full-sized burgers on the menu at our local Chili’s Grill & Bar restaurant. Our goal was to provide an unbiased review of Chili’s burger offerings and help consumers make an informed decision when dining at the chain. We arranged for this meal to be covered by Business Insider with no influence from the chain on our ranking.

After tasting every burger from worst to best based on flavor and cost, we ranked them accordingly.

Overall our taste test showed that while some of Chili’s burgers were good they did not quite live up to the hype surrounding