Improved Enterprise Bureau
 |  Specific to The Canton Repository

Improved Enterprise Bureau serving Canton Area and Higher West Virginia delivers recommendations and tips for customers to stay clear of fraudulent practices.

To trick you, scammers will need to earn your trust 1st. What far better way than by posing as a well-known celebrity? Recently, has received various reports involving items supposedly endorsed by nicely-identified and trusted celebrities. With the rise in deepfake scams and ever-enhancing AI technologies, these phony endorsements are extra convincing than ever.  

How the scam operates

You see a post on social media of a celebrity endorsing a weight loss solution, wellness supplement, or yet another solution. In the post, pictures show the celebrity employing the solution, or a video options their voice speaking about the awesome outcomes they have noticed. It sounds also very good to be correct, but the pictures and video appear so actual! The social media account will even seem to belong to the celebrity.

For instance, one particular consumer reported ordering “Oprah Winfrey’s keto gummy bear supplements” immediately after seeing a phony endorsement. They explained: “The ad showed Oprah’s face and featured her explaining the solution and providing a 1st-time purchaser discount of obtain one particular bottle for $49 and get a second one particular totally free. I clicked on the hyperlink and place in my order. The subsequent morning, I received an e-mail stating my order had been processed for $198!” The report then goes on to say that the firm denied the buyer a refund and shipped the solution anyway. Upon arrival, they located the gummies have been from a firm that had no affiliation with Oprah Winfrey.

Ahead of you make a acquire, take a minute to reexamine the post and social media account. The pictures and videos are most probably fake. If you make a acquire, you will drop revenue (normally extra than you anticipated) on a solution that is substandard or does not exist.

How to stay clear of this scam

  • Get familiar with deepfake technologies. Scammers use deepfake technologies to trick individuals. They take actual video clips and pictures of a particular person and use them to produce new videos and audio clips. Deepfake photos and videos can be surprisingly realistic.
  • Comprehend how AI-generated photos perform. With AI image generators, you can kind in a handful of words describing the image you want to be produced, and the AI generates an image primarily based on your text. It is useful technologies, but scammers can abuse it to produce photos to back up their stories, items, or outright lies. Do not assume a photo is proof that anything is trustworthy.
  • Know that scammers normally impersonate celebrities. Do not assume celebrity posts, photos, or videos are genuine till you confirm they came from an official supply. Just for the reason that anything is shared broadly on social media does not imply it is actual. Constantly do your due diligence ahead of you acquire or reshare anything you saw on social media.
  • Only do company with businesses you know and trust. If you want to acquire a solution or donate, do so by way of a respected company or non-profit. If you want to obtain anything from a firm you are not familiar with, do a lot of investigation 1st. Appear up the firm name, web site, and get in touch with data. Study testimonials on and do a basic search with the company’s name and the word “scam.” Do not skip this step, even if you are excited about the solution. It is the ideal way to safeguard oneself from fraud and identity theft.

For extra data – If you have been the victim of a scam, report it at Your report can aid other individuals stay clear of falling victim to scams.

For BBB data – Check out or contact 330-454-9401 to appear up a company, file a complaint, create a buyer critique, study recommendations, locate our events, adhere to us on social media, and extra!

By Editor

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