Owner says Cadbury’s Bournville plant continues to be the cornerstone of the business

Cadbury Commits to Keeping Bournville ‘Home and Heart’ as They Celebrate 200th Anniversary

Bournville, the historic factory in the West Midlands, will remain the “home and heart” of Cadbury for years to come. This was confirmed by Louise Stigant, managing director of Cadbury, as part of its 200th anniversary celebrations. Stigant emphasized the importance of the Bournville plant, referring to it as the “Crown Jewels” of Cadbury.

Despite facing challenges in the past, including a hostile takeover by American firm Kraft in 2010 and subsequent job losses and production being moved to Poland, Cadbury has remained a staple in the UK. The factory became part of Kraft’s confectionery arm, Mondelez International, in 2012, with Bournville serving as the Global Centre of Excellence for chocolate research and development. However, Stigant emphasized that despite these challenges, Cadbury has invested significantly in the UK business since taking over 14 years ago. With over £270m invested since then, Cadbury remains dedicated to keeping Bournville at the forefront of its plans.

Stigant reiterated her commitment to Bournville stating that it is seen as the company’s top priority and will continue to be “the home and heart” of Cadbury for years to come. She expressed pride in being able to celebrate this milestone with such a rich heritage and significant investment in maintaining the historic factory.

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