Beyond Meat: Combatting the Misconception that Plant-Based Foods are Unhealthy

Beyond Meat (BYND) has recently expanded its selection of plant-based “Crumbles” product line, earning certification from the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The company aims to emphasize the health benefits of its products with these new additions.

In a recent interview with Yahoo Finance Executive Editor Brian Sozzi, CEO Ethan Brown discussed the company’s latest health-oriented products and their overall market strategy. Brown emphasizes that their plant-based foods are not highly processed, as they are often portrayed, and highlights the support they have received from nutrition and medical communities.

The industry has attempted to position Beyond Meat’s products as unhealthy, but Brown argues that experts in nutrition and medicine contradict this narrative. The company is working to combat negative perceptions surrounding plant-based foods and position their products as a healthy alternative. For more insights and market updates, you can watch the full episode of Yahoo Finance Live.