1/ST Technology collaborates with Bet365 in the United States.

Bet365 Partners with 1/ST Technology to Revolutionize Horse Racing Betting in the US through 1/ST Bet Platform

1/ST Technology, a leading provider of solutions for gambling platforms, has announced a strategic partnership with Tier-1 operator Bet365 to bring horse racing to its US customers through the 1/ST Bet platform. The collaboration will enable Bet365’s advance deposit wagering on horse racing to be accessible in US jurisdictions where ADW is permitted via web and mobile channels.

By joining forces with Bet365, a major player in the sports betting industry, 1/ST Technology aims to enhance its offering for its US audience. This partnership will introduce domestic sports bettors to a top-tier service for horse racing, as well as a comprehensive international racing program available 24/7.

The cutting-edge ADW platform developed by 1/ST Technology, known as 1/ST Bet, provides users with AI-assisted tools for a seamless and rewarding wagering experience. This partnership will leverage 1/ST Technology’s suite of products, including Xpressbet, Monarch Content Management, and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership highlighting the opportunity to showcase the excellence of 1/ST Bet’s pari-mutuel horse racing wagering services to Bet365’s customers. A spokesperson for Bet365 emphasized the significance of this partnership in advancing their U.S expansion demonstrating their commitment towards innovation and customer satisfaction.

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