Bet365 Teams Up with 1/ST Technology

Bet365 partners with 1/ST Technology to launch ADW platform for U.S. customers

Bet365, a prestigious sports betting brand, has announced a partnership with 1/ST Technology to bring horse racing to its U.S. customers through 1/ST BET. This collaboration will enable the stateside launch of Bet365’s Advance Deposit Wagering on horse racing, available through web and mobile app platforms in U.S. jurisdictions where ADW is permitted.

Keith Johnson, Chief Revenue Officer of 1/ST Technology, expressed excitement about the opportunity to work with such a renowned sports betting brand and to introduce Bet365 customers to the top-tier pari-mutuel horse racing wagering experience offered by 1/ST BET. This partnership is a significant step forward in expanding the reach of horse racing to a wider audience, leveraging the expertise of both companies in the realm of sports betting.

The integration of Bet365’s ADW platform with 1/ST BET’s cutting-edge technology enhances the overall wagering experience for customers, providing a user-friendly interface and a wide range of betting options on horse races across various tracks. The partnership between 1/ST Technology and Bet365 is part of a broader effort to elevate the horse racing industry in the U.S. and provide customers with a modern and engaging betting experience. By combining their strengths, this collaboration aims to attract new audiences to horse racing and enhance the overall betting experience for existing fans.

With the launch of Bet365’s ADW platform through 1/ST BET, customers can expect a seamless and innovative approach to horse race wagering, further enhancing the accessibility and convenience of betting on thoroughbred racing events.

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