Beer Sales Boost Expected this Summer: Insights from Major Brewers Amid Olympic Games and Slowing Inflation

Robust beer sales are expected this summer due to the Olympics and slowing inflation, according to major brewers. After facing a decline for several quarters, companies like Heineken and Carlsberg have reported growth in the first quarter, marking the first quarterly growth in over a year for some. Anheuser-Busch InBev also reported positive momentum with a smaller-than-expected drop in volumes in the first quarter.

Carlsberg’s chief executive, Jacob Aarup-Andersen, expressed optimism about beer volume growth in mature markets like western Europe. He noted that events like the Olympics could help drive sales, especially considering less extreme weather conditions compared to previous years. Slowing inflation is also anticipated to aid beer volume growth as companies gradually reduce their price hikes.

Heineken and Carlsberg are gearing up for a successful summer with robust beer sales expected due to the Olympics and slowing inflation. Anheuser-Busch InBev is looking forward to a promising summer with positive growth prospects in the beer market. Companies are shifting their focus towards volume growth as a revenue driver rather than relying solely on price increases.