AMP Pages Offer Greater Control Over Data Collection and Personalized Ads for BBC Users

On AMP pages, users can control their consent settings for data collection. These settings are specific to AMP pages only and may need to be adjusted if visiting non-AMP BBC pages. The lightweight mobile page used is built with Google AMP technology.

Essential data collection is done on the user’s device without requiring consent. This information supports the functionality of web pages and is stored locally on the device. Users can learn more about what data is stored for this purpose.

In addition to necessary data collection, there is optional data collection that users can consent to on AMP pages. By agreeing to this, users allow personalized ads to be displayed even outside of the UK. More information on how ads are personalized at the BBC and with advertising partners can be found.

If users prefer not to receive personalized ads, they have the option to reject data collection and continue without it. It’s important to note that while ads will still be shown, they won’t be tailored to the user’s preferences. Users can adjust these settings at any time by clicking on “Ad Choices / Do not sell my info” in the footer.

To proceed with data collection and personalized ads, users can click on “Accept data collection and continue.” Alternatively, they can choose to reject data collection and continue without personalized ads.