Amazon is discontinuing Just Walk Out technology at its Fresh grocery stores in the US

Amazon Switches Out Just Walk Out Technology for Real-Time Spending Tracking in Fresh Stores

In a major shift for its grocery chain, Amazon is replacing the Just Walk Out technology in its Amazon Fresh stores with smart carts that offer real-time spending tracking. The decision comes after customer feedback expressed a desire to view their receipts and savings as they shopped. This move marks a change in approach for Amazon, as the company has been redesigning its Fresh stores over the past year.

The company operates numerous Fresh grocery stores across the country, with most located in California, Illinois, Virginia, and Washington state. In addition to Fresh stores, Amazon also operates cashier-free convenience stores under the Amazon Go brand and owns Whole Foods. Despite initial efforts to disrupt the grocery market, Amazon has faced challenges in finding the right formula for its physical grocery endeavors. The CEO of Amazon acknowledged the need to fine-tune the company’s approach to grocery operations in his annual letter to shareholders in 2023.

As a result, Amazon has closed some underperforming stores and paused expansion on Fresh stores while focusing on selectively opening new stores and remodeling existing ones. While Just Walk Out technology will no longer be available in Amazon Fresh stores, it will still be offered in Amazon Go stores and select smaller Amazon Fresh stores in the U.K., as well as being available to third-party retailers. This decision reflects Amazon’s commitment to meeting customer needs and improving their overall shopping experience.

Overall, this move by Amazon highlights their willingness to adapt and improve their products based on customer feedback. It shows that even giants like Amazon are not immune to making changes when they realize they need it.

In conclusion, this change marks a significant shift for one of the biggest companies in the world when it comes to their approach towards physical grocery endeavors. By removing Just Walk Out technology from its Fresh stores and replacing it with smart carts that offer real-time spending tracking, it shows that even giants like Amazon are not immune to making changes when they realize they need it.

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