Three CSI students’ mental health business in the running to win $40k prize

A Revolutionary Business Idea: Improving Access to EMDR Certification in Southern Idaho through Rewired360

Kathy Couch, a therapist in Twin Falls, Idaho, has been working in mental health for 18 years. She has partnered with students from the CSI Marketing Program to develop a business idea called Rewired360, which aims to improve access to EMDR certification for clinicians and therapists. By training more professionals in EMDR, they hope to provide a higher level of care to those in need.

Through collaborations with Natalie Klucken and Elle Whitehead from CSI, the trio has developed a plan to share Couch’s business knowledge with other clinicians in Southern Idaho. They have been working on presentations and pitches to prepare for the entrepreneur challenge. The goal of Rewired360 is to help more people in Southern Idaho access quality care without the stress of long-term therapy. By training more professionals in EMDR, they hope to improve mental health outcomes in the community.

EMDR, or Eye Movement Desensitization Reconditioning, is a therapeutic technique used by Couch to help clients heal trauma, grief, and relational distress. It is effective for a variety of mental health issues and works quickly, freeing up therapy slots for those who need continuous support but can’t access it due to long waitlists.

Couch’s own experience running her practice inspired her to start Rewired360 as she realized that therapists are not necessarily taught how to run a business. The business idea is now in the running for a $40,000 prize at the Idaho Entrepreneur Challenge semi-finals in Boise on April 4th and 5th. Kathy’s passion for helping people and the support of her partners from CSI have fueled their business idea and put them in contention for this prestigious award.

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